Client:

Swungover Monday

Industry:

Events / Dance

Date:

2017

"Swungover" is the dancer term for that woozy, danced-too-much feeling — and now it's also a logo.

Challenge

The client hosts a Monday night dance and wanted a logo built around the term "swungover" — the feeling of having danced so much you're a little woozy.

Results

I designed the logo identity, with a seasonal twist: each season gets its own background art while keeping the same core logo intact.


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