Hi, I'm Lindiwe — A operations leader  with a marketing background and a systems brain.

I've spent 10+ years at the intersection of brand and operations — building the campaigns people see and the infrastructure that makes them run. Most recently at Venmo, I served as Chief of Staff to the CMO and led Growth Marketing Operations, while also acting as an AI Champions lead. Before that, I came up through integrated marketing, events, and brand design. I hold an MS in Healthcare Marketing, a PMP certification, and a Braze Certified Marketer credential — and I'm currently focused on Director and Senior Manager opportunities in healthcare and health tech.

“I don't choose between creative and operational. I've always done both.”

10+

Years of Experience

02

Disciplines
(Ops + Marketing)

03 

Certifications & Degrees

100+

Hours saved with AI

My Career

Experience

Chief of Staff    

Venmo(USA)

(Nov 2025 – Present)

Serve as Chief of Staff, translating CMO priorities into team-wide planning & execution while standing up AI workflows and tools adoption. Led marketing operations across a distributed team, overseeing campaign infrastructure, vendor relationships, and cross-functional planning.

Growth Marketing Operations Lead

Venmo (USA)

(Apr 2025 – Nov 2025)

Architected a centralized marketing operations system across 7 cross-functional teams, improving speed-to-market by 67% and cutting delivery timelines from 6 weeks to 2. Built budget management and SLA frameworks from scratch, reducing financial discrepancies by 55%.

Product & Lifecycle Marketer

PayPal (USA)

(Jan 2021 – Apr 2025)

Led go-to-market strategy for a subscription product, driving 11% growth in 8 months. Scaled CRM programs to 25M+ weekly users, contributing to 60% of marketing-driven revenue. Spearheaded co-marketing with Macy's and a first-ever OOH airport activation with United Airlines reaching 45M impressions.

Expertise

Skills

Operations

Cross-Functional Program Management
OKR Design & KPI Dashboards
Workflow Design & Automation

Marketing & Design

GTM Strategy
Integrated Brand Marketing 
Graphic Design

Tools

Figma
Adobe - most everything
Braze

Cool stuff I've done

Achievements

01

AI Champion

Venmo
2025
02

MS, Healthcare Marketing

Rochester Institute of Technology
2025
03

Braze Certified Marketer

Braze
2025
04

Marketing Committee Member

Pasadena Humane
2024
05

PMP Certification

Project Management Institute
2018
06

BS, Multimedia Design

Mt. Sierra College
2007
Download CV

Have any Questions?

Frequently Asked Questions

Yes — and it's one of my favorite ways to work. I'm available for fractional engagements across marketing operations, go-to-market strategy, brand development, and design. Whether you need someone to build the infrastructure, launch a product, or just bring some order to the chaos for a defined period, I'm happy to talk through what that could look like.

Every engagement is different, so I don't publish a rate card. Scope, timeline, and complexity all factor in — and I'd rather have a real conversation than hand you a number that doesn't fit your situation. Reach out and we'll figure it out from there.

I start by listening more than talking. Before I recommend anything, I want to understand what's actually broken — not just the symptom someone handed me. From there I look at the people, the process, and the tooling in that order, because most operational problems are people and process problems wearing a tooling costume. Then I build toward a solution that the team can actually maintain after I'm gone.

If you're building something in healthcare or health tech and need someone who can lead from both the strategy and the systems side — I'd love to connect.

Let's Talk