Client:

GenWell

Industry:

Health Tech / Women's Health

Date:

[DATE TBD]

A women's health startup needed a brand that could earn trust fast — both from the women using it and the providers building on it.

Challenge

GenWell wanted to reimagine how women find trustworthy, personalized health content and care online. That meant building two things at once: a platform people would actually want to engage with and trust enough to hand over their ongoing health data, and an ecosystem where credible providers and health brands could reach the right audience without blowing their budget on it.

Results

I refined the visual identity, built out the brand book, and put together a launch-ready toolkit — Instagram templates for daily health tips, LinkedIn templates for provider spotlights, the works. The brand book itself doubled as a pitch tool, showing the logo's evolution from rough concept to final mark. I also built out their pitch deck template and added visuals to the existing content to make the deck actually land with investors.


Need a brand brought to life, or a campaign that actually lands? Let's talk about what you're building.