Client:

TenXclinical

Industry:

Health Tech / Clinical Trials

Date:

2025

A pre-seed AI startup needed their brand to look like the strategic partner they were pitching themselves as — before they walked into the room with VCs.

Challenge

TenXclinical is a strategic AI partner for enterprise clinical trial operations. Good tech, flat brand. The existing website didn't grab anyone's attention fast enough, and that's a problem when you've got a few minutes of a VC's time to make your case.

Results

I refreshed and tightened the branding and rebuilt the website, plus put together a minimal brand book — colors, logo, fonts — so the team had something consistent to pitch from going forward. I also jazzed up their pitch deck with new visuals and tightened up the content so it actually held up in front of investors.


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