Client:

Pink Sauce

Industry:

Food & Beverage / CPG

Date:

[DATE TBD]

A line of alcohol-inspired pasta sauces needed packaging with enough personality to earn a spot on the shelf — and the pitch.

Challenge

The client had a line of alcohol-inspired pasta sauces that needed packaging with a retro feel. The logo — PINK — needed designing too, along with a label for each sauce, each one differentiated by its own pin-up girl character representing a different flavor.

Results

I designed the logo and packaging for the full line, with the series of options built specifically to support the client's pitch.


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