Client:

Morris Group International

Industry:

Manufacturing / Showroom

Date:

[DATE TBD]

A showroom that isn't showing anything off isn't doing its job. This one needed a serious update to actually sell the product.

Challenge

The showroom badly needed an update to better highlight the products and give customers something closer to an experience than a walkthrough.

Results

The update included new signage and floor-to-ceiling graphics across the 1,000-square-foot space, plus installing and programming a touchscreen customers could actually interact with. I led creative direction and design, and managed the overall project end to end — architects, general contractor, and budget — along with merchandising: sourcing and placing product throughout the space to actually sell.


Need a brand brought to life, or a campaign that actually lands? Let's talk about what you're building.