Client:

Herbalife Nutrition

Industry:

Events / Photography Production

Date:

[DATE TBD]

Photographing 1,000 people in 3 days, halfway across the world, without anyone standing in line.

Challenge

How do you photograph 1,000 individuals and couples over 3 days on the other side of the world without the whole thing turning into a bottleneck? You need a team that can move fast and a delivery system that doesn't create a second wave of work afterward.

Results

I led creative direction and production for the full operation — a team of photographers, assistants, and hair and makeup artists running attendees through their own dedicated photo stations. Everyone walked away with a link to a personalized gallery in their own language, ready to download and share. Photography: Johan Sue Photography.


Need a brand brought to life, or a campaign that actually lands? Let's talk about what you're building.