I was the GTM owner for PayPal's first scan-to-pay product — letting customers pay in store by scanning or showing a QR code in the PayPal app.
I built the launch plans and signage toolkit that took it from concept to live in stores across major national retailers.
The Problem
The Challenge
Scan-to-pay was a brand-new behavior on both sides of the counter — customers didn't have a habit to lean on, and store associates needed to know how to scan a customer's code, not just hand over a receipt.
Rolling it out meant building launch plans and in-store materials that worked across a wildly different set of retail environments — CVS, Panda Express, Blaze Pizza, Vitamin Shoppe, United Airlines, and Macy's — each with its own footprint, signage rules, and customer base, while keeping the experience instantly recognizable as PayPal everywhere it showed up.
What Changed
The Result
I owned GTM end to end: launch strategy, in-store signage toolkits, and the operational work of getting that signage printed and shipped to stores nationwide.
At Macy's specifically, I built a toolkit that kept brand identity consistent for both PayPal and Macy's across seven nationwide mall locations. The campaign drove a 3x increase in store transactions and a 135% increase in new customers.
3X
Increase in Store
Transactions (Macy's)
135%
Increase in New
Customers (Macy's)
6
National Retail
Partners Launched
